---
title: Sales Incentive Program | Core Rewards
description: Build a sales incentive program that connects your team to your goals. See how Core Rewards drove $8.6M in added sales and a 29:1 ROI in 90 days.
---

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# Sales Incentive Program

Connect every salesperson to your goals with personal feedback, tailored motivators, and rewards worth working for.

[Schedule a Meeting](https://corerewards.com/contact?hsLang=en)

Proven results for a direct sales team

$8.6M

above the targeted sales outlook in 90 days

29:1

return on total program cost

64%

of 354 participants beat their baseline

[Read the case study →](https://corerewards.com/sales-team-performance#case-study)

Core Rewards designs and runs sales incentive programs that connect your sales team with your goals. We blend personalized interactions, relevant and timely feedback, tailored motivators, and memorable experiences, so salespeople can see how their work moves the number and stay engaged until they reach it.

## Why a Sales Incentive Program Matters

Commission alone rarely tells a salesperson what to do next week. A sales incentive program adds objective goals, visible progress, and rewards tied to the results your business needs, so effort goes where it counts.

- Clear, objective goals
  
  Every participant knows exactly what they are working toward.
- Visible progress
  
  Salespeople can see how close they are to each goal.
- Timely, relevant feedback
  
  Regular updates keep the program top of mind.
- Rewards people choose
  
  Participants pick rewards they actually want.
- Engaged managers and reps
  
  Bring sales managers and representatives into the same push.
- Measurable ROI
  
  Compare added sales against total program cost.

## How Our Sales Incentive Programs Work

1

### Set goals that fit your sales team

We build objective, baseline-driven goals so every participant has a target within reach. In our featured program, a four-tier structure set goals at 10%, 25%, 50%, and 100% over expected sales growth.

2

### Show progress in a personal portal

Each participant gets an online portal that shows their unique sales goals, their progress, and the reward payouts they have earned.

3

### Keep salespeople informed and engaged

Communication campaigns deliver relevant, timely feedback and personalized messages, so the program stays top of mind throughout the sales period.

4

### Reward with options people value

Participants redeem rewards from more than 50,000 merchandise and travel options, so the reward fits the person, not just the plan.

5

### Track results in real time

Integrated data feeds track sales against goals as the program runs, so you can see what is working and adjust.

6

### Design the program to pay for itself

Programs can be built so rewards are funded by the incremental profit projected from increased sales, with Core Rewards handling full program administration.

‹

›

## Sales Incentive Program Use Cases

See where a sales incentive program can fit inside your sales organization.

- Direct sales growth campaigns
  
  Rally your direct sales team around a focused growth target.
- Objective-based goals over a set period
  
  Run a defined program, such as 90 days, with clear goals from day one.
- Manager and rep engagement
  
  Bring sales managers and representatives into the same program.
- Territory or product pushes
  
  Focus effort on a region, product line, or priority account set.
- Self-funding incremental sales
  
  Fund rewards from the incremental profit the program generates.
- Lifting every seller above baseline
  
  Tiered goals give every participant a target within reach.

## Integrations, Security, and Support

Our platform fits into the systems you already use, and our team stays with you after launch.

- Integrations
  
  Integrations through REST APIs and SFTP, with program data accessible via our internal API
- Single sign-on
  
  Secure single sign-on (SSO) with user provisioning via SAML
- Your data, your vendors
  
  Ability to work with your internal data teams or third-party vendors, pulling in sales data, user account information, and LMS or training data
- Account management
  
  Dedicated account management, including contracts and billing, IT admin, and recurring meetings
- Participant support
  
  Participant support by call center, email, or online chat, with custom FAQ resources inside the platform
- Languages
  
  Languages supported: English, French, and Spanish

## Case Study:

## Direct Sales Team Beats Its Sales Outlook by $8.6M

### The challenge

A client needed a cost-effective incentive for its direct sales team, including sales managers and salespeople, over a 90-day period. Goals had to be objective-based to encourage participants to reach beyond their assigned targets. The program also had to be entirely self-funding through the incremental profit projected from increased sales, with full program administration outsourced.

### How we helped

- A four-tier incentive structure with goals set at 10%, 25%, 50%, and 100% over expected sales growth
- An online portal showing each participant's unique sales goals, progress, and corresponding reward payouts
- Integrated data feeds for real-time tracking
- Multiple communication campaigns throughout the program
- 50,000+ merchandise and travel reward options for redemption

### The results

- **64%** of 354 participants outperformed their individual baseline objectives
- **$8.6M (+12.2%)** in sales above the targeted sales outlook over the 90-day program
- **29:1** ROI on a total program cost of $295,000

The direct sales team took to the program with great enthusiasm, and results exceeded all expectations.

## Frequently Asked Questions

What is a sales incentive program?

A sales incentive program rewards salespeople for reaching defined goals, such as growing sales above a baseline. Participants see their goals and progress and earn rewards as they hit each tier.

How do you measure the ROI of a sales incentive program?

Compare the sales above the expected outlook against the total program cost. In the case study above, sales were $8.6M above the targeted outlook on a program cost of $295,000, an ROI of 29 to 1.

How do you set goals for a sales team?

Set goals from each team’s expected sales baseline and use tiers so more participants have a reachable target. In the case study, goals were set at 10%, 25%, 50%, and 100% over expected sales growth.

What rewards can salespeople choose from?

Participants choose from a catalog of more than 50,000 merchandise and travel options, so they can pick rewards they actually want.

Can a sales incentive program pay for itself?

Yes. A program can be designed to be self-funding, with rewards paid from the incremental profit projected from increased sales. The case study program was built on that principle.

## Build a Sales Incentive Program Your Team Will Chase

Every sales team has different goals, baselines, and motivators. Tell us what you want your team to achieve and we will help you shape a program around your people and your numbers.

[Schedule a Meeting With an Expert](https://corerewards.com/contact?hsLang=en)

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We bring exceptional value to our clients through the design, operation, and fulfillment of innovative incentive, rewards, and recognition programs.

[Connect with us on LinkedIn](https://www.linkedin.com/company/corerewards)

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