We worked with key stakeholders to design a point-based reward program for inside and counter salespeople with two goals in mind:
- Increasing product awareness and knowledge
- Growing product sales and encouraging ongoing brand loyalty
The program took place through a custom, online portal where participants could track their progress within the promotion, and redeem their accrued points within our online catalog of more than 50,000 merchandise and experiential reward(s) options.
Participating salespeople were awarded points based on increasing incremental sales. Using previous year baseline sales of the targeted products, individual sales goals were determined by volume ranging from 10% growth for higher volume sellers, to 30% growth for the lower volume sellers. Unique sales goals were directly communicated to the salesperson.
Our team executed a robust marketing campaign during the initial launch to encourage engagement and excitement for the program. Following the initial push, we deployed a strategic outreach plan to keep the program top-of-mind and distribute educational resources—both through email and directly within the program platform. We also leveraged gamification, such as our “Question of the Week” functionality, to reward participants for researching and answering questions about the target product line.
